BLOODY

Bloody Mary in a Can. We developed the brand and packaging for BLOODY, a cheeky, unapologetic drinks brand shaking up the ready-to-drink cocktail market. The brief was to create a brand identity that would stand out on shelves and resonate with a bold, fun-loving audience.

Using a variable typeface, vibrant colour palette, and playful, irreverent messaging, we gave BLOODY a distinctive personality with plenty of attitude. This no-nonsense approach not only captures the essence of the product but ensures it cuts through the noise in a highly competitive market, connecting with consumers who crave something different.

Art Direction
Brand Guidelines
Logo
Messaging
Packaging
Visual Identity

Designed at Freytag Anderson